In the modern age of instant gratification it’s no surprise that when you broadcast something on Facebook you want a flood of “Likes” in response. The innocent thumbs up symbol can make you feel validated, appreciated, loved and respected, but the absence of the like leaves you feeling unloved, insecure and perplexed. Trust me, I know. I think I may suffer from “like anxiety”. If there’s not a medical term for it now, I am sure it won’t be long before there is one.
“Likes” are Facebook’s social currency, and there is plenty of thumbs up action going on. After all it feels good to be liked and social acceptance is no exception. But are you a genuine liker, or an automatic one? Do you actually like the things you “like” on Facebook?
When I launched my blog and Facebook page I had no idea how I would come to scrutinise and catalogue the number or likes, shares and comments. Or more noticeably, the silence. Such is the curse of the social like. Over the past 18 months I have learnt to distinguish the different types of likers. Here are my observations:
The Serial liker: As the name suggests, this person pretty much likes anything in their feed. They are on social media a lot and that little thumbs up from them comes up a nano-second after you’ve posted your update. Love the serial liker. The serial liker is gold for bloggers. They often get the cycle of likes coming. Someone has to start it of. Although their sincerity is questionable (I mean seriously, can they really like every crappy update about your children?) but it really doesn’t matter.
The Discerning liker: This person is far harder to charm and they don’t give away their likes easily. They actually think about what you’ve written or photographed and if they are not convinced, they don’t like. From a political rant to a fairly innocuous pinterest pic, if they don’t like what they see, they aint gonna like it. On the upside, getting the thumbs up from the Discerning liker is quite a thrill.
The Agreeable liker: Consistently affable and complimentary, the Agreeable liker lives up to their name, agreeing with pretty much whatever you say. Either you’ve nailed the message-to-market beautifully and they genuinely do agree with you, or they are just as agreeable online as they are in person.
The Disagreeable liker: This person doesn’t seem to agree with much. They have an opinion and aren’t afraid to share it on Facebook. They were probably head of the debating team in high school. Or perhaps they are actually quite shy in person but online they find their voice.
The Aloof liker: Much like a distant crush, this person pops up now and then but there’s no consistency to their presence. They may like one post, but not the next. Don’t push too hard with them. They don’t stick around too long and are likely to shut down if you try to engage with them. They arrive late to the party and leave early. The trick with this relationship is to know just the right time to stop the conversation. Push them too hard and they’ll get frustrated. Don’t show too much interest. A fine balance is the key to sustaining this liker.
The Giveaway liker: This liker is a lurker – lurking in the background just waiting for a giveaway or competition update. You don’t see this person pop up in the comments section outside of freebie Fridays. All of a sudden they have an opinion when there’s something on offer.
The Teaser liker: This so-called Facebook friend is online liking everyone else’s updates apart from yours. You are most likely very close with this person which is why it’s so confusing. This person is usually glued to their device so you know they can’t be missing your updates. They taunt you by liking every pic and status update on their feed but for some unknown reason they are not liking what you are posting.
Recognise yourself in this line-up? What kind of “liker” are you?
* In the interest of full discloser, I love getting liked. So if you haven’t already liked me, it’s time you did! Come on, “Like” me, please at Not another slippery dip. I’ll like you back. I am a payback liker!
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